#persil

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OMG science
fromState of the Planet
6 days ago

Two Sustainability Students See Opportunity Hidden in Laundry-Induced Microplastic Pollution

Federal agencies are prioritizing microplastics in drinking water and launching initiatives to detect and remove them from the human body.
Germany news
fromTNW | Agritech
1 week ago

Austrian food-waste startup Afreshed acquires German rival Etepetete

Afreshed acquires Etepetete to consolidate the ugly produce market and expand its operations into Germany, addressing food waste effectively.
fromApartment Therapy
1 week ago

26 Brilliant Cleaning Products to Buy This Week

The results? They picked out 26 cleaning solutions, calling them their favorites. From tried-and-true staples to brand-new discoveries, see below for our top picks.
Remodel
#sustainability
fromFast Company
2 weeks ago
Coffee

Why sustainable products fail-and what actually gets people to use them

Sustainable products fail when they require more care; they succeed when they minimize friction and simplify user behavior.
fromEarth911
2 weeks ago
Environment

Sustainability In Your Ear: Jasper Steinhausen on Making Sustainability Profitable

Sustainability can reduce costs and improve efficiency by addressing waste and resource management in manufacturing.
Coffee
fromFast Company
2 weeks ago

Why sustainable products fail-and what actually gets people to use them

Sustainable products fail when they require more care; they succeed when they minimize friction and simplify user behavior.
Environment
fromEarth911
2 weeks ago

Sustainability In Your Ear: Jasper Steinhausen on Making Sustainability Profitable

Sustainability can reduce costs and improve efficiency by addressing waste and resource management in manufacturing.
E-Commerce
fromApartment Therapy
2 weeks ago

We Tested Hundreds of Cleaning Tools - These 24 Are the Best of 2026

Apartment Therapy's editors tested numerous cleaning tools to identify the 24 best cleaning essentials for home use.
Exercise
fromArchitectural Digest
3 weeks ago

The Longevity Home Products That (Actually) Work

Home wellness features like exercise equipment, plants, and recovery tools support long-term health through habit formation, muscle maintenance, air quality, stress reduction, and cardiovascular benefits.
fromMail Online
2 weeks ago

You're doing laundry wrong! NEVER close the washing machine after wash

Washing machine rubber door seals are one of the biggest hidden breeding grounds for mould in the home. They trap moisture, detergent residue and fabric fibres during and after washes, creating the perfect warm, damp environment for mould and bacteria to thrive.
Remodel
Agriculture
fromEarth911
3 weeks ago

Convenience Comes at the Environment's Expense

Fast delivery convenience carries significant environmental costs through packaging waste, carbon emissions, and resource consumption, but individual yard management choices can meaningfully reduce environmental impact at a local scale.
Fashion & style
fromEntrepreneur
3 weeks ago

Your 'Organic' TShirt Still Hurts the Planet More Than You Think

Organic and sustainable fashion brands undermine their environmental messaging by packaging products in excessive single-use plastic, contradicting their eco-friendly positioning and contributing significantly to global plastic waste.
Cooking
fromMail Online
3 weeks ago

Revealed: The surprising items you should never put in washing machine

Clothes with embellishments, glitter, lace, ties, suits, memory foam pillows, and delicate fabrics like fur, leather, suede, velvet, and rayon should never go in the washing machine.
fromTasting Table
3 weeks ago

Dirty Kitchen Walls? Look For These Types Of Sponges To Get The Job Done Right - Tasting Table

Cleaning pros say that this is a kitchen cleaning task you should do every one to three months to prevent a buildup of food splatters, grease, oil, and dust - all of which could damage the walls, cause foul odors, and attract pests like flies and roaches.
Everyday cooking
Marketing
fromwww.marketingdive.com
1 month ago

How Procter & Gamble got good buzz' by briefly retiring Mr. Clean

Procter & Gamble's Mr. Clean mascot staged a retirement and comeback campaign coordinated with Zillow to generate viral buzz and launch major product innovations.
Everyday cooking
fromTasting Table
3 weeks ago

The Kitchen Cleaning Product It's Time To Ditch - Tasting Table

Strongly scented cleaning products mask odors that signal bacterial contamination, leave residue that attracts dust, and can trigger allergies, making unscented natural cleaners a safer, more effective alternative.
fromTasting Table
1 month ago

Deep-Cleaning Products That Bring Crusty Ovens Back To Life - Tasting Table

All of the grease, oil, baked-on food residues, and other debris can also be a fire hazard. When you use your oven, this debris could be releasing dangerous, and even toxic, smoke and fumes into your home. Dirty ovens even reduce the overall lifespan of your appliance, and can lower its efficiency and damage heating components.
Cooking
Wellness
fromMail Online
1 month ago

You're washing gym clothes wrong! NEVER put them straight in machine

Air sweaty gym clothes for a few hours before washing, turn garments inside out, and wash similar fabrics together to reduce bacteria and persistent odours.
Business
fromFast Company
2 months ago

Silk in diapers? P&G's unusual plan to boost sales in China

P&G is selling silk-fiber premium diapers (Pampers Prestige) in China to boost sales amid declining birth rates by targeting higher-margin, status-conscious parents.
E-Commerce
fromApartment Therapy
1 month ago

Neither Sheet nor Pod - This Laundry Detergent Tile Is a Game-Changer

Tide evo is a compact, waterless, premeasured detergent tile offering concentrated cleaning power, multiple cleaning technologies, and recyclable packaging for small-space living.
Food & drink
fromTasting Table
1 month ago

This Is Where Your Aldi Food Returns Actually Go When You Bring Them Back - Tasting Table

Aldi disposes of returned food items, including sealed and canned goods, instead of restocking or donating them.
fromApartment Therapy
2 months ago

"Affordable Yet Luxurious": The One-Step Trick That Changed My Laundry Routine

When you lack the good fortune of having an in-unit washer and dryer like I do, you have to be extra judicious about how many times you wear clothes before tossing them in the hamper. Laundry piles up quickly, after all, and I refuse to go to the laundromat more often than necessary. The only issue with re-wearing clothing items is that they wrinkle - fast - and they don't always smell daisy-fresh, if you catch my drift.
Fashion & style
Environment
fromApartment Therapy
1 month ago

I Tried 7 Fabric Softener Alternatives, and There Was a Clear Winner

Wool dryer balls provide the easiest, most consistent fabric softener alternative, leaving laundry soft, low-static, and relatively wrinkle-free.
Gadgets
fromTasting Table
2 months ago

How A Swiffer Is Key For Kitchen Appliances That Shine Like New - Tasting Table

A Swiffer can clean beyond floors—effective for stainless steel appliances, cabinet surfaces, hard-to-reach spots, and tight spaces when used with appropriate cleaners and soft pads.
fromwww.npr.org
2 months ago

Polyester clothing has been causing a stir online. But how valid are the concerns?

Your eyes don't deceive you. The use of polyester has ballooned with time, according to Henry Navarro Delgado, an associate professor at Toronto Metropolitan University's school of fashion. It's partly because polyester can be quite useful, he said. It is a type of plastic made from petroleum compounds that are cooled and stretched into yarn, according to Michael Palladino, a fashion industry veteran and lecturer at Kingsborough Community College's business of fashion program in New York.
US news
fromMarketing Dive
2 months ago

P&G prioritizes data, AI to tackle fragmented 'new media reality'

Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a fragmented "new media reality," executives said on a call discussing earnings earlier this week. The owner of brands like Tide and Downy is working to redefine its brand-building framework to deliver more relevant marketing and better capitalize on emergent channels like retail media that are rewriting the CPG advertising playbook.
Artificial intelligence
Privacy technologies
fromZacks
1 month ago

Pardon Our Interruption

Browser settings or extensions that disable JavaScript or cookies, or unusually fast navigation, can trigger anti-bot blocks; enable cookies and JavaScript to regain access.
Travel
fromApartment Therapy
1 month ago

While Living in Italy, I Learned This Brilliant Trick for Cleaning Floors (I Still Use It Today!)

A military family move to Northern Italy exposed daily outdoor markets, abundant wine, different foods, smaller cars, and a noticeably slower, localized lifestyle.
fromApartment Therapy
6 years ago

I Tried 3 DIY Grout Cleaners - And One of Them Blew Me Away

The grout on my bathroom floor tile haunts me. It's one of those projects I never really have the time or the initiative to tackle, but I hate how dirty it's become. It's beyond the maintenance stage and in need of a really good cleaning. Luckily, I discovered a DIY grout cleaner using common household products that worked wonders in my bathroom.
Renovation
fromBusiness Matters
2 months ago

Modern Milkman raises 10m to scale sustainable doorstep delivery

Modern Milkman has secured a £10 million investment to accelerate growth across the UK, expand its US footprint and develop new sustainable doorstep services, taking its total funding to more than £60 million. The Manchester-based business said the funding will support the continued evolution of its doorstep delivery model, as it builds out a broader logistics platform designed to make sustainable grocery shopping easier and more convenient for households. The investment comes from Salica Investments, marking the first direct-to-consumer business backed by Salica's Growth Debt Fund.
Fundraising
fromThe Drum
2 months ago

Unilever is rewarding people for watching its sustainable ads

"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."
Marketing tech
Business
from24/7 Wall St.
1 month ago

Clorox's 5% Yield Dominates Consumer Staples: Can It Continue?

Clorox maintains a 48-year dividend increase streak, yielding 4.07%, but faces margin pressure and cash-flow stress that raise payout risk.
fromApartment Therapy
2 months ago

This Liquid Detergent Actually Gets Stinky Workout Clothes Clean (and Smells So Good)

Activewear that's made of sweat-wicking materials, like spandex or polyester, is great for pulling moisture away from your body so you feel dry and can continue on with your workout. But the problem with these types of fabrics is that although they pull sweat away from you, they still trap odors within the material itself. That's why thoroughly washing your workout clothes is so important, and I love using Persil's dedicated Activewear Clean Liquid Laundry Detergent to get activewear clean.
Fashion & style
Gadgets
fromApartment Therapy
2 months ago

I Use This 68-Year-Old Brand's Multisurface Spray All Over My Home (It Smells So Good!)

Pledge Antibacterial Multisurface Cleaner Spray cleans sealed nonporous surfaces, kills 99.9% of specified bacteria, and leaves a light citrus scent while providing continuous-spray application.
Marketing
fromThe Drum
2 months ago

P&G's Marc Pritchard: 'If you want to see the future of marketing, look to China'

China's digital ecosystem and 5G adoption are central to P&G's marketing transformation, driving data-driven, e-commerce and programmatic innovation.
#laundry-detergent
Marketing
fromDigiday
2 months ago

P&G bets big on retail integration as CPGs question incrementality

Brands like P&G and Diageo are increasing bets on retail media to bridge discovery and purchase as growth slows and media becomes fragmented.
#dyson
Business
from24/7 Wall St.
1 month ago

P&G Rallies Under New CEO but Lags Rivals, Faces Tariff Challenges

Procter and Gamble underperformed key consumer-staples peers despite an 11.65% YTD gain, facing tariff headwinds, pricing challenges, and a CEO transition pressuring growth and margins.
E-Commerce
fromApartment Therapy
2 months ago

Why I Went Back to My Mom's Favorite Laundry Detergent - It Actually Works Better Now

Tide Original liquid detergent has a new concentrated formula with increased surfactants delivering enhanced stain removal, odor control, and compatibility across machines and fabrics.
Environment
fromApartment Therapy
1 month ago

I Stopped Washing Dishes With Liquid Dish Soap - Here's Why

Switching to solid dish soap reduces plastic waste, provides concentrated suds, uses wholesome ingredients, and cuts grease effectively while being chemically stable.
Remodel
fromApartment Therapy
2 months ago

My Mom Swapped Her Heavy Wool Rug for This Supersoft Washable Find, and I'm Obsessed

The Releany Medallion Washable Rug is an affordable, machine-washable, vintage-inspired floral medallion rug available in 21 colors and 42 sizes, noted for its softness and versatility.
Gadgets
fromwww.theguardian.com
1 month ago

The most expensive mistake I see': how to make your vacuum cleaner last longer, according to experts

Regular checks and maintenance—emptying bags/bins, cleaning cyclone shrouds and filters, and inspecting for clogs—preserve vacuum suction and extend motor life.
Fashion & style
fromZDNET
1 month ago

I'm bringing my old clothes back to life with this quirky $30 device

Using a fabric shaver restores pilly sweaters, making old garments wearable again and encouraging better garment care.
Environment
fromEarth911
2 months ago

Five Consumer Goods Companies Proving Circular Business Models Work

Global material circularity is low and falling, but large companies demonstrate profitable, scalable circular business models that reduce environmental impact.
Business
fromwww.theguardian.com
1 month ago

Modern Milkman to collect unwanted electronics and toys with deliveries

A UK milk delivery firm will collect unwanted toys, mobile phones and laptops for recycling via paid collection bags, expanding its sustainable services nationwide.
Gadgets
fromApartment Therapy
1 month ago

I Tried The Pink Stuff's New Squeezable Cleaning Paste on My Cooktop

The Pink Stuff now offers a gentler, squeezable Miracle Paste for mess-free application and effective cooktop cleaning.
Fashion & style
fromwww.theguardian.com
1 month ago

Every shirt has a story': the designers saving football kits from landfill

Designers are upcycling discarded football shirts into fashionable, custom garments and accessories, extending kit longevity and offering tailored options especially appealing to women.
fromFortune
1 month ago

It's no time to go quiet on sustainability. Just ask beauty giant L'Oreal | Fortune

Unless you are a hair salon engaged in the business of washing customers' hair, of course. Then using 70% less water could well matter as you attempt to cut your carbon footprint. It is more efficient as well. The Water Saver showerhead came from a partnership between Swiss startup, Gjosa, and L'Oréal, the global beauty brand and Fortune 500 Europe listee. At its most basic, Water Saver makes water, well, wetter-fragmenting the water streams to create droplets better suited to rinsing hair:
Environment
fromApartment Therapy
2 months ago

There's a "Right Way" to Wash Pillows, and I'm Never Using Another Method Again

I'll be honest: Washing my actual pillows (not just the cases) used to be one of those chores I knew I should be doing, but rarely actually did. As long as my pillows were tucked inside clean pillowcases, I convinced myself they were fine. But that all changed after I came across this article on Apartment Therapy where three popular pillow-washing methods were put to the test.
Gadgets
Environment
fromTasting Table
2 months ago

How Much Cash You Can Save By Quitting Paper Towels (And We Promise You'll Still Have A Clean Kitchen) - Tasting Table

Switching from disposable paper towels to reusable options like Swedish dishcloths saves money, reduces waste, and conserves trees and water.
fromApartment Therapy
2 months ago

I Stopped Buying Paper Towels for Good, Thanks to This $13 Find

Using one in place of a cloth dinner napkin was unacceptable, and if I ever used more than a single perforated sheet to wipe up a spill then I'd expect to hear about it. It wasn't until I was a fully grown adult, responsible for stocking my own kitchen, that I understood why: Paper towels aren't cheap! They're also super wasteful, which is why I've made the switch to the more sustainable and budget-friendly Stasher Reusable Swedish Dishcloths - and I'm never going back.
Environment
fromLondon Business News | Londonlovesbusiness.com
1 month ago

Why London's boardrooms are taking a hard look at cleaning chemicals - London Business News | Londonlovesbusiness.com

London organisations are shifting cleaning-chemical procurement from lowest-cost buying to compliant, traceable, and bespoke formulations driven by ESG and regulatory risk.
Gadgets
fromTasting Table
2 months ago

Wait, Are Garbage Bags Supposed To Be Turned Inside Out? - Tasting Table

Turning trash bags inside out can ease fitting but may negate interior scent/additive placement; manufacturers say any method that fits is acceptable.
Environment
fromWIRED
2 months ago

A Renter-Friendly Filter that Removes PFAS Is On Sale Right Now

Some water filters have independent NSF/IAPMO certifications; Clearly Filtered removes chlorine, PFAS, PFOA and heavy metals while retaining mineral content.
fromSilicon Canals
2 months ago

8 products that used to last decades but now seem to break after the warranty expires - Silicon Canals

My grandmother's refrigerator ran for forty years. The washing machine she bought in the 1970s? Still spinning when she passed away. Meanwhile, I'm on my third coffee maker in five years, and don't get me started on the laptop that mysteriously died two weeks after the warranty expired. This isn't just bad luck or nostalgia talking. There's something fundamentally different about how products are made today versus decades ago.
Gadgets
Environment
fromEarth911
2 months ago

The Earth911 Guide to Buying Refurbished Electronics

Refurbished electronics provide certified, warrantied devices that function like new, cost 30–70% less, reduce e-waste, and offer substantial consumer savings.
fromApartment Therapy
2 months ago

I Thought I Was Done with Ironing, Until This Brilliant 2-in-1 Find Changed My Mind

Weighing only 26.5 ounces, it's the lightest steam iron Panasonic has ever made. It's also cordless, comes with a handy carrying case, and heats up in 50 seconds on the accompanying power base (that plugs into a standard electrical outlet). The power base features a built-in cord compartment to make setup and storage easy. So already it solves some of my biggest gripes with traditional irons.
Gadgets
Environment
fromMail Online
2 months ago

The cost of 'forever chemicals': PFAS could cost Europe 1.4 TRILLION

Banning PFAS now could save Europe billions by reducing long-term health, remediation, and contamination costs projected up to £1.4 trillion by 2050.
fromApartment Therapy
1 month ago

If Sponges Give You the Ick, You Need This $4 Gem (It Doesn't Smell!)

Treated with an innovative antibacterial agent, the Odor Resist Sponge claims to keep odor-causing bacteria at bay for up to three weeks. It's also easier to clean than your standard sponge; clingy foods like cheese and eggs rinse effortlessly off its surface, so nothing gets lodged inside. Together, the easy-clean design and antibacterial treatment disrupt the grime-to-odor pipeline, so your sponge stays fresh (and stink-free) for longer.
Gadgets
Gadgets
fromBusiness Matters
2 months ago

From Dyson to Tineco: How Vacuum Brands Compete in 2025 (and What SMEs Can Copy)

Best vacuums in 2025 prioritize reducing user friction, frequent use, and practical features over raw power or headline specs.
Gadgets
fromApartment Therapy
1 month ago

I Put Shark's New Cordless Stain Cleaner to the Test on My Stained Rug, and I Have Thoughts

A cordless, under-seven-pound spot cleaner with strong suction, reversible-bristle scrubbing, dual-formula spray, self-cleaning, and no water tank for highly portable stain removal.
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