#paid-social

[ follow ]
#social-media-marketing #roi-measurement #resourcing-and-skills #unilever #world-cup-marketing
Social media marketing
fromThe Drum
16 hours ago

Benchmark study reveals social has moved centre stage in the marketing mix

Social media has become a strategic part of marketing but many brands cannot demonstrate ROI and lack invested skills and paid-budget allocation.
Marketing
fromDigiday
1 week ago

Behind Unilever's creator and social strategy for next year's World Cup

Unilever will heavily activate four personal care brands for the FIFA World Cup while shifting media spend from TV to paid social and influencer marketing.
fromDigiday
2 weeks ago

Brands set to cut open web display spend 30% in response to AI search

We expect that fewer consumers will be landing on the web pages where most of that display inventory has historically existed, and so there will just be fewer monetizable audiences there to begin with,
Marketing
Social media marketing
fromEMARKETER
3 weeks ago

As Meta touts cheaper results, marketers question paid social's transparency

Marketers continue to spend on social ads despite diminishing returns and rising costs driven by Meta's automated Advantage+ system and reduced advertiser controls.
fromInc
1 month ago

Trust Is the New KPI: The Strategy Helping Brands Win Over Customers Today

For years, brands tried to split the difference by hiring a PR agency for visibility, an affiliate manager for commerce coverage and affiliate partnerships, and a media buyer for paid social scale. Seven years ago, I, in fact, was one of them as the former VP of Marketing and Founding Team at Ritual. On paper, it made sense. In practice, I found it created silos, competing agendas, and a lack of shared accountability and synergy across agencies and partners.
Marketing
fromRolling Stone Australia
3 months ago

Australia's Leading Digital Marketing Agencies 2025 - Rolling Stone Australia

Australia's digital scene is buzzing, and some of the country's most talented agencies are leading the way. The Netty Awards are once again shining a light on these standouts, celebrating the creativity, strategy, and results that help brands capture attention and make a lasting impact online. From scroll-stopping social campaigns to clever digital strategies that drive real results, these agencies show that great work is as much about genuine connection as it is about clicks and follows.
Marketing
[ Load more ]