#attribution-models

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AdExchanger
4 days ago
Marketing

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens. [ more ]
#customer-journey
Thedrum
1 month ago
Marketing

S4M expands its multichannel drive-to-store offer with digital cross-device metrics

S4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels. [ more ]
MarTech
6 months ago
Marketing

Using multichannel attribution to build a brand: Best of the MarTechBot | MarTech

Multi-touch attribution assigns credit to multiple touchpoints.
Different models of multi-touch attribution vary in complexity and impact assessment. [ more ]
Thedrum
1 month ago
Marketing

S4M expands its multichannel drive-to-store offer with digital cross-device metrics

S4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels. [ more ]
MarTech
6 months ago
Marketing

Using multichannel attribution to build a brand: Best of the MarTechBot | MarTech

Multi-touch attribution assigns credit to multiple touchpoints.
Different models of multi-touch attribution vary in complexity and impact assessment. [ more ]
morecustomer-journey
Litmus
1 month ago
Deliverability

Email return on investment (ROI) is the best there is-but that's only part of the story

Email marketing excels in ROI but is primarily about relationship building rather than just immediate conversions. [ more ]
AdExchanger
4 months ago
Marketing tech

Streaming Platforms Must Become Performance Channels To Stay On Wall Street's Good Side | AdExchanger

Survival in streaming requires turning media into a performance marketing channel with targeted attribution for investors' approval. [ more ]
AdExchanger
5 months ago
Marketing tech

T-Commerce Vs. Shoppable TV | AdExchanger

T-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote. [ more ]
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