S4M expands its multichannel drive-to-store offer with digital cross-device metricsS4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
BigQuery and Attribution Models Can Reveal What Really Drives E-Commerce Success | HackerNoonAttribution models are essential for understanding user journeys and optimizing marketing efforts.
S4M expands its multichannel drive-to-store offer with digital cross-device metricsS4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
BigQuery and Attribution Models Can Reveal What Really Drives E-Commerce Success | HackerNoonAttribution models are essential for understanding user journeys and optimizing marketing efforts.
LinkedIn Outlines Improved Approach to Ad AttributionLinkedIn improves advertising attribution models to enhance accuracy and reflect actual ad response, particularly for B2B campaigns.
Build a Strong Attribution Strategy to Fight FragmentationThe complexity of modern purchasing paths necessitates effective attribution models for marketers to optimize ad spend and enhance creative alignment.
LinkedIn Outlines Improved Approach to Ad AttributionLinkedIn improves advertising attribution models to enhance accuracy and reflect actual ad response, particularly for B2B campaigns.
Build a Strong Attribution Strategy to Fight FragmentationThe complexity of modern purchasing paths necessitates effective attribution models for marketers to optimize ad spend and enhance creative alignment.
How AI and ML bridge the attribution disconnect across marketing channels | MarTechMarketers must integrate AI and machine learning to connect digital marketing efforts with in-store purchasing behaviors to achieve accurate ROI assessment.
How Buyers Are Managing Measurement Sans Standardization | AdExchangerThe ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.
Email return on investment (ROI) is the best there is-but that's only part of the storyEmail marketing excels in ROI but is primarily about relationship building rather than just immediate conversions.
Using multichannel attribution to build a brand: Best of the MarTechBot | MarTechMulti-touch attribution assigns credit to multiple touchpoints.Different models of multi-touch attribution vary in complexity and impact assessment.
Email return on investment (ROI) is the best there is-but that's only part of the storyEmail marketing excels in ROI but is primarily about relationship building rather than just immediate conversions.
Using multichannel attribution to build a brand: Best of the MarTechBot | MarTechMulti-touch attribution assigns credit to multiple touchpoints.Different models of multi-touch attribution vary in complexity and impact assessment.
Streaming Platforms Must Become Performance Channels To Stay On Wall Street's Good Side | AdExchangerSurvival in streaming requires turning media into a performance marketing channel with targeted attribution for investors' approval.
T-Commerce Vs. Shoppable TV | AdExchangerT-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote.