#attribution-models

[ follow ]
fromMarTech
1 week ago

What your attribution model isn't telling you | MarTech

Reliable data is essential for a successful martech strategy, yet evolving regulations and consumer expectations mean marketers must diversify their measurement approaches.
Marketing tech
#marketing-strategy
Marketing tech
fromThe Drum
3 months ago

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
fromMarTech
1 month ago
Marketing tech

7 reasons your conversion metrics look great - but your sales don't | MarTech

Marketing tech
fromThe Drum
3 months ago

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Marketers must reconsider their use of attribution in analytics due to the complex nature of influencing sales.
Google's Meridian could revolutionize marketing analysis with its open-source modeling approach.
fromMarTech
1 month ago
Marketing tech

7 reasons your conversion metrics look great - but your sales don't | MarTech

more#marketing-strategy
Marketing tech
fromForbes
2 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
[ Load more ]