#attribution-models

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fromwww.socialmediatoday.com
1 week ago

TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

The report examines the evolving path to purchase and how marketing measurement fits within it, highlighting the failings of most attribution models. Last-touch attribution, while comfortable, simplifies complex consumer journeys into misleading conclusions about effectiveness.
Marketing
fromMarTech
3 months ago

What your attribution model isn't telling you | MarTech

Reliable data is crucial for effective martech strategies, necessitating diverse methods of measurement amidst changing regulations.
fromMarTech
4 months ago

How to prove the value of brand marketing without sacrificing ROI | MarTech

Companies struggle to measure the impact of brand-building activities, leading them to over-invest in performance marketing, often with diminishing returns.
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