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#creator-compensation #usage-rights #creator-marketing #advertising-roi #creator-economy #ad-spend
Marketing
fromDigiday
18 hours ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Most creator-marketing spend will go to paid amplification rather than content creation, prompting a need to reevaluate creator compensation and usage-rights deals.
fromDigiday
1 month ago

In Graphic Detail: Here's what the creator economy is expected to look like in 2026

Creators and the creator economy aren't going anywhere, given the market has truly embraced just how important they are to the industry, and it's no longer a nice-to-have. Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work with, along with what platforms will be key for that content.
Marketing
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