#advertising-roi

[ follow ]
#black-friday #holiday-marketing #diminishing-returns #retail-media #marketing-spend #amazon #competitors
Marketing
fromModern Retail
1 day ago

How brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns

Retailers often overspend on Black Friday and December ads without achieving proportional revenue or profit, signaling diminishing returns and the need for year-round optimization.
E-Commerce
fromRetail Brew
3 months ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
fromDigiday
3 months ago

Future of TV Briefing: 5 reasons CTV's ROI comes up short for advertisers

"It's a shame because on paper everything suggests that CTV should actually perform better. There's less ad clutter. You can't skip ads. You can be more targeted. There's so many positives to it. But I think price is probably one of the biggest barriers."
Television
US news
from24/7 Wall St.
3 months ago

Progressive Corp. (NYSE: PGR) Live Earnings Coverage

Progressive's shares have dropped 16% since June 2nd amid investor concerns and upcoming earnings.
[ Load more ]