#advertising-roi

[ follow ]
E-Commerce
fromRetail Brew
1 week ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
Television
fromDigiday
1 week ago

Future of TV Briefing: 5 reasons CTV's ROI comes up short for advertisers

CTV advertising is not meeting ROI expectations due to high costs and complexity.
US news
from24/7 Wall St.
1 month ago

Progressive Corp. (NYSE: PGR) Live Earnings Coverage

Progressive's shares have dropped 16% since June 2nd amid investor concerns and upcoming earnings.
[ Load more ]