Stop Chasing Huge Markets - Go to a Micro-Niche Instead
Focusing on a hyper-specific customer group creates authority, reduces competition, increases loyalty through personalized communication, and enables more efficient, profitable resource allocation.
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
A brand need not be loved by everyone; capturing a loyal niche—even about 3% market share—and executing detail-driven, authentic marketing sustains growth.
Why creator marketing works for any business [Tips from a creator consultant]
Anyone who can move an audience to act qualifies as an influencer; creators of every audience size can drive meaningful marketing results for niche industries.