#usage-rights

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#creator-compensation #paid-amplification #creator-marketing #advertising-roi #creator-economy
Marketing
fromDigiday
4 hours ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Most creator-marketing spend will go to paid amplification rather than content creation, prompting a need to reevaluate creator compensation and usage-rights deals.
Marketing
fromDigiday
4 months ago

'Some brands will continue to take liberties': Confessions of an influencer marketer on brands misusing creator content

Brands frequently misuse creator content by using images beyond agreed usage rights and without appropriate compensation, forcing agencies to halt partnerships.
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