"Creators and the creator economy aren't going anywhere, given the market has truly embraced just how important they are to the industry, and it's no longer a nice-to-have. Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work with, along with what platforms will be key for that content."
"Looking at how that ad spend will be split, the IAB report, which cites Advertiser Perceptions data, stated that $13.2 billion is expected to come from paid amplification of content from those direct partnerships on social media - increasing 48% from $8.9 billion spent on it this year. An additional $11.1 billion is set to be spent on paid amplification of the content from direct partnerships beyond social media, increasing 56% on 2025's $7.1 billion total."
U.S. annual creator-economy ad spend is projected to rise from $37.1 billion to $43.9 billion in 2026, an approximate 18% increase. Paid amplification of content from direct social media partnerships will grow to $13.2 billion, a 48% increase. Paid amplification beyond social media will reach $11.1 billion, up 56%. Direct partnerships to produce and post content will total $11.6 billion, a 21% increase. Intentional ad adjacencies to creator content will total $7.9 billion, up 33%. Marketers plan to work with a mix of macro and micro influencers as they refine measurement and engagement strategies.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]