fromDigiday
2 weeks agoAd quality isn't a checkbox - it's a context
If you ask someone in ad tech what makes an ad "quality," chances are they'll fire off a familiar answer: "Viewable." "Human." And just like that - it's case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics - human and viewable - shaped how advertisers measure, price and evaluate ad placements, treating them as matter-of-fact, not pausing to question them.
Marketing tech