Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
How Attention-Guaranteed Media Buys Will Impact the IndustryThe attention economy is divided on guaranteeing attention to advertisersPotential impact of attention guarantees on the advertising market
Privacy Sandbox's Latency Issues Will Cost Publishers | AdExchangerGoogle's Privacy Sandbox aims to reduce tracking while keeping online content free for all.Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability.
IAS is a Partner of the Equativ Curation PlatformEquativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.