#viewability

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#ad-monetization #programmatic-advertising #supply-chain-transparency #ad-quality #outcome-based-measurement
fromDigiday
3 weeks ago

Ad quality isn't a checkbox - it's a context

If you ask someone in ad tech what makes an ad "quality," chances are they'll fire off a familiar answer: "Viewable." "Human." And just like that - it's case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics - human and viewable - shaped how advertisers measure, price and evaluate ad placements, treating them as matter-of-fact, not pausing to question them.
Marketing tech
Marketing
fromThe Drum
1 month ago

Creativity alone can't save a broken ad business

Creativity alone cannot overcome systemic economic, operational, and transparency failures that drastically reduce advertising effectiveness and squander media budgets.
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