Thedrum5 months agoPrivacy professionalsThe non-future of individual trackingConsumers desire privacy Shift from individual tracking to more privacy-focused approaches Adapting to new advertising strategies [ more ]
The Drum9 months agoMarketingHow KitKat said more with fewer words in digitalNestlé and Wunderman Thompson won the OOH category at The Drum Awards for Digital Advertising. The award-winning campaign was for KitKat and used the concept of 'breaks' to create an impactful OOH advertisement. [ more ]
Marketing Dive2 months agoMarketingAudible brings storybooks to life with innovative global AR campaignAudible launched the world's largest global AR campaign without the need for a mobile device. [ more ]