#marketing-funnel

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#media-planning
fromThe Drum
1 week ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
2 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
1 week ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

fromThe Drum
2 months ago
Marketing

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

more#media-planning
Marketing tech
fromThe Drum
3 weeks ago

Agentic AI: if everyone has a digital PA, where does this leave marketers?

Marketers must optimize structured data, trust signals, and machine-readable relevance because agentic AI agents will autonomously research, decide, and purchase on consumers' behalf.
Marketing tech
fromThe Drum
3 weeks ago

The concept of a marketing 'funnel' is flawed. There, I said it

The traditional marketing funnel is outdated because consumer journeys are non-linear, requiring data-driven personalization and integrated user, brand, and marketing experiences.
fromForbes
1 month ago

How Marketers Can Get-And Stay-On GenAI Travel Itineraries

From activities to cultural interactions, now more than ever, travelers want experiences, and GenAI is playing a pivotal role in helping them book trips that will meet or even exceed their expectations. A 2025 Phocuswright survey found that 78% of respondents felt GenAI improved trip planning, and Google is now incorporating AI-generated content into its search results. Now, instead of spending hours meticulously researching potential destinations, hotels and activities, travelers are getting AI recommendations, ideas and even full-blown itineraries with just a few prompts.
Marketing
Marketing tech
fromExchangewire
2 months ago

What Happens to the Funnel When AI Takes Over?

AI-driven chatbots are reshaping search behavior and could collapse lower-funnel advertising, elevating the importance of upper- and mid-funnel marketing.
Marketing
fromAol
2 months ago

The end of browsing: How ChatGPT is collapsing the marketing funnel

Large language models like ChatGPT are collapsing the browsing-driven marketing funnel by delivering direct answers, reducing page visits, and undermining ad-dependent publisher economics.
Marketing
fromBootstrap Creative
2 months ago

How to Set Up Google Ads Campaigns for a Small Budget - Bootstrap Creative

Allocate a lean Google Ads budget to demand generation, brand protection, and exact-match high-intent search for efficient lead generation.
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