#mindset-shifts

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Marketing
fromMarTech
3 months ago

How to lead marketing in the great big messy real world | MarTech

Marketing requires new mindset shifts and organization structures to effectively navigate the complexities introduced by AI and evolving market demands.
fromHubspot
3 months ago

How to go from marketer to CMO - 5 tactics that actually catapulted my career progression

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.
Marketing
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