Marketing has undergone significant changes due to AI and evolving expectations regarding its effectiveness. To adapt, leaders need to embrace mindset shifts and possibly restructure their organizations. A conversation with Kathleen Schaub reveals important insights and four essential mindset shifts for marketing leaders navigating today's complexities. The traditional approaches to organizing marketing teams are becoming outdated, prompting a reassessment of how marketing effectiveness is measured and why roles like CMO remain appealing amidst these changes.
Leading a marketing organization in today's world requires mindset shifts and potentially different organizational structures to effectively navigate complexities and changes.
Marketing leaders must recognize that traditional metrics of effectiveness are evolving, necessitating a reevaluation of strategies to align with modern demands.
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