MarketingfromWWD4 days agoKarol G's Reebok Announcement Brings in $1.1 Million in Media Impact Value in 48 HoursKarol G's Reebok ambassadorship generated $1.1 million in Media Impact Value within 48 hours and boosted Reebok's MIV by 239 percent.
E-CommercefromThe Business of Fashion6 months agoRethinking Success Metrics for Brand AmbassadorsTraditional metrics of influence are insufficient; long-term success relies on authenticity and cultural connections.