#media-impact-value

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Marketing tech
fromenglish.elpais.com
1 week ago

What is media impact value, the algorithm the fashion industry is fixated on

Media Impact Value assigns monetary value to celebrity and influencer appearances by quantifying media coverage, social engagement, and market reach, reshaping fashion marketing and perception.
Marketing
fromWWD
4 weeks ago

Karol G's Reebok Announcement Brings in $1.1 Million in Media Impact Value in 48 Hours

Karol G's Reebok ambassadorship generated $1.1 million in Media Impact Value within 48 hours and boosted Reebok's MIV by 239 percent.
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