#media-effectiveness

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Marketing
fromDigiday
2 days ago

At Ebiquity, a new role signals marketing's shift from metrics to meaning

Marketing measurement is shifting toward effectiveness-focused roles that prioritize incremental signals, tighter metric scorecards tied to business outcomes, and cross-market performance comparison.
#attention-measurement
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#marketing
fromAdExchanger
4 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Brands often misunderstand reach due to inflated measurement methods, leading to ineffective marketing strategies.
fromThe Drum
7 months ago
Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Marketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.
fromAdExchanger
4 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

more#marketing
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