Why Exverus' head of strategy is marrying performance with brand in programmaticMarketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.
Measuring effectiveness, retail media, AI and first-party data will dominate 2024Acceptance of new media measurement toolsFocus on AI impact and cross-channel strategies
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)Podcast advertising delivers 4.9 times ROI, outperforming other media.