#media-effectiveness

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fromExchangewire
1 week ago

XPLN.AI Opens Office in Milan & Appoints Anna Iuculano as Managing Director Italy

XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international expansion, with the opening of six offices in Europe, the United States and Asia Pacific in 2025, to meet the rising demand for attention-based solutions to measure advertising effectiveness.
Marketing tech
#marketing
fromAdExchanger
2 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Brands often misunderstand reach due to inflated measurement methods, leading to ineffective marketing strategies.
fromThe Drum
4 months ago
Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Marketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.
fromAdExchanger
2 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

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