"XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international expansion, with the opening of six offices in Europe, the United States and Asia Pacific in 2025, to meet the rising demand for attention-based solutions to measure advertising effectiveness."
"In today's saturated media landscape, traditional KPIs like viewability and completion no longer reflect true ad quality, with only 1 in 10 viewable ads seen for more than two seconds, calling for new market standards. With AI-powered and eye-tracking-based technology that enables precise measurement of the actual attention paid to each ad impression, XPLN.AI addresses this new challenge and helps brands maximise both impact and return on investment."
"After several years dedicated to measuring the impact of drive-to-store campaigns, it was only natural that I should now turn to measuring attention, an emerging KPI within the industry, to analyse the real impact of advertising campaigns. I am delighted to join XPLN.AI to support the Italian digital industry in deploying attention as the standard for evaluating media effectiveness,"
XPLN.AI has opened a Milan office and named Anna Iuculano managing director Italy as part of accelerated international expansion funded by a €7m (£5.9m) round. Six new offices are planned across Europe, the United States and Asia Pacific in 2025 to meet growing demand for attention-based ad measurement. Traditional KPIs such as viewability and completion are described as insufficient, with only one in ten viewable ads seen for more than two seconds. AI-powered, eye-tracking technology enables precise measurement of actual attention per impression, helping brands maximise impact and return on investment. Anna brings ad tech experience from Ogury, Shopfully and Adsquare and will lead development in the Italian market.
Read at Exchangewire
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