The Drum1 month agoMarketingHow to measure brand purpose properlyMarketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns. [ more ]
Thedrum2 months agoMarketingThe Ad Waste Buckets: a nuanced approach to defining and measuring ad wasteTo combat ad waste in digital advertising, define ad waste effectively and adopt a nuanced approach to measurement for better outcomes. [ more ]
Digiday6 months agoMarketingAdvertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challengeMarketers face challenges post-third-party cookies era Adopting new measurement strategies is crucial for marketers [ more ]
Thedrum2 months agoMarketingThe Ad Waste Buckets: a nuanced approach to defining and measuring ad wasteTo combat ad waste in digital advertising, define ad waste effectively and adopt a nuanced approach to measurement for better outcomes. [ more ]
Digiday6 months agoMarketingAdvertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challengeMarketers face challenges post-third-party cookies era Adopting new measurement strategies is crucial for marketers [ more ]