#measurement-strategies
#measurement-strategies

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Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

Zero-click search results are now a reality due to the rise of AI Overviews, forcing marketers to adapt their strategies.

eLI Proudly Presents: The eLearning Unscripted Podcast With Sanja Damiani From eWyse

Organizational culture is essential for accurate measurement of training ROI and ROE.

US marketers prioritize reach, engagement to measure influencer campaign success

Reach is the most used metric for influencer marketing by US enterprise marketers.

Only 6% of marketers utilize MTA and MMM, but many see value in MMM for brand measurement.

Marketers should consider using advanced metrics like MMM and brand lift for deeper insights.

#digital-advertising

Just 1 in 5 marketers are confident in last-click attribution

Most marketers doubt last-click attribution's accuracy for long-term business impact.

A majority are moving towards alternative measurement strategies.

Marketers see the need for better tools like media mix modeling.

The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste

To combat ad waste in digital advertising, define ad waste effectively and adopt a nuanced approach to measurement for better outcomes.

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge

Marketers face challenges post-third-party cookies era

Adopting new measurement strategies is crucial for marketers

Just 1 in 5 marketers are confident in last-click attribution

Most marketers doubt last-click attribution's accuracy for long-term business impact.

A majority are moving towards alternative measurement strategies.

Marketers see the need for better tools like media mix modeling.

The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste

To combat ad waste in digital advertising, define ad waste effectively and adopt a nuanced approach to measurement for better outcomes.

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge

Marketers face challenges post-third-party cookies era

Adopting new measurement strategies is crucial for marketers

moredigital-advertising

How CMOs can master marketing metrics in the language of the C-suite

CMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

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