Why Measuring Growth In Feedback And Recognition Matters For Talent Retention
Briefly

Recognition and tailored feedback significantly reduce employee turnover, with Gallup's research indicating a 45% lower likelihood of leaving after two years. The financial impact of employee turnover is substantial, with replacement costs ranging from 50-200% of annual salaries. For a company of 500 employees, saving just 2% in turnover can save $700,000 annually. Effective feedback builds employee loyalty as it demonstrates managerial commitment to their development. However, connecting training outcomes to retention and business impact remains a challenge, necessitating innovative measurement strategies like A/B testing, traditionally used in marketing and pharmaceuticals.
Well-recognized employees are 45% less likely to leave after two years, according to Gallup's research from 2022-2024. Another study found turnover rates dropped 14.9% when employees received feedback tailored to their strengths.
Replacing an employee costs 50-200% of their annual salary, with executive positions reaching 400%. Reducing turnover by just 2 percentage points in a 500-person company with average salaries of $70,000 saves $700,000 annually in replacement costs.
Better feedback drives retention, which impacts the bottom line. But you have to measure it. Traditional L&D metrics-completion rates, satisfaction scores, knowledge tests-don't tell you whether behavior actually changed or if that change affected retention.
Some innovative organizations are borrowing from other fields to solve this challenge. A/B testing, long used in pharmaceuticals and digital marketing, offers one compelling approach. Talent leaders are applying similar rigor.
Read at eLearning Industry
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