#measurement-science

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Marketing tech
fromVariety
7 hours ago

Nielsen Names Roberto Ruiz Head of Measurement Science

Roberto Ruiz has been appointed head of measurement science at Nielsen to enhance viewer activity measurement across media platforms.
Marketing tech
fromDigiday
11 months ago

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

Uber's advertising business has rapidly grown to a $1.5 billion annual run rate, increasing 60% in a year.
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