"Roberto has helped build and steer brands through exciting periods of transformation and growth in his career. His ability to see the measurement landscape through the eyes of our clients really impressed us."
"Ruiz brings more than 25 years of experience with audience measurement, media strategy and data analytics. He most recently led his own advisory practice, where he helped media and marketing organizations navigate AI-driven transformation in measurement and audience intelligence."
"Nielsen in recent weeks has faced industry pushback after some clients became alarmed by a downturn in streaming audiences as displayed in a monthly tabulation of viewer activity following a decision by Nielsen to add new data to its mix."
Roberto Ruiz has been appointed as the head of measurement science at Nielsen, focusing on innovative measurement solutions. He has over 25 years of experience in audience measurement and media strategy. Ruiz previously led an advisory practice and spent nearly two decades at Univision and TelevisaUnivision. Nielsen is currently addressing industry concerns regarding a decline in streaming audiences due to recent changes in their data collection methods. Ruiz will report to Russ Soper, Nielsen's chief information and data officer.
Read at Variety
Unable to calculate read time
Collection
[
|
...
]