#mattel

#mattel

Adults are the fastest-growing demographic in the toy buying market, spending significantly on toys for themselves.

Mattel's new Brick Shop lineup allows fans to build customizable Hot Wheels vehicles.

The 'Not Wheels' car by Mattel and MSCHF celebrates nostalgic imperfection, offering a quirky alternative to traditional toy models.

LeBron James becomes the first male athlete with a Ken doll, symbolizing positive role modeling for youth.

Mattel introduces a LeBron James Ken doll, blending sports, style, and social impact in a historic first for Barbie.

This Ken doll reflects LeBron's identity as an athlete and community influencer through its unique design and symbolism.

Mattel launches new Minecraft toys in anticipation of the upcoming Minecraft Movie.

Mattel toys have transformed into cultural artifacts, influencing art and nostalgia while engaging both children and adults.

Mattel has created a transparent John Cena action figure, humorously reflecting his famous catchphrase 'You Can't See Me.'

John Cena stars in a Matchbox movie adaptation, continuing the trend of toy film adaptations following his Barbie cameo.

Mattel introduces the first blind Barbie Fashionista doll, focusing on inclusive design for representation and positive play experience for children with vision loss.

Mattel factories face serious accusations of bullying, harassment, and unsafe conditions for workers producing Barbie and other popular toys.

Barbie released a doll in partnership with the American Foundation for the Blind, featuring accessories for visually impaired children.

Representation matters: Mattel introduced a blind Barbie doll in collaboration with sight loss charities for a more inclusive toy collection.

Mattel is transforming from a toy manufacturer into an entertainment powerhouse by developing franchises and leveraging successful IP, starting with Barbie.

Barbie's world enhanced by Adobe Firefly generative AI software for packaging design.

Mattel faces a $5 million class-action lawsuit for accidentally linking a pornographic website to its Wicked doll packaging, causing emotional distress.

Mattel faces a class action lawsuit for mistakenly linking its doll packaging to an adult entertainment website, causing emotional distress to consumers.

Mattel mistakenly printed a link to a porn site on 'Wicked' doll packaging, prompting an apology and advice for consumers to discard the packaging.

Mattel has issued an apology for a misprint on Wicked dolls packaging which incorrectly led to an adult website instead of the intended URL.

Mattel issued an apology for a misprint on doll packaging that led to an inappropriate website, urging parents to dispose of or cover the link.

Mattel mistakenly linked packaging of its Wicked dolls to a porn website due to a misprint, prompting an apology and a commitment to remedy the error.

Mattel apologized for a misprint on doll packaging that inadvertently linked to a pornographic website instead of the official movie site.