#mattel

#mattel

Mattel launches new Minecraft toys in anticipation of the upcoming Minecraft Movie.

Mattel toys have transformed into cultural artifacts, influencing art and nostalgia while engaging both children and adults.

Mattel launched a nostalgic Polly Pocket set themed on Stranger Things, featuring Hawkins and the Upside Down in a cute walkie-talkie compact.

Mattel has created a transparent John Cena action figure, humorously reflecting his famous catchphrase 'You Can't See Me.'

John Cena stars in a Matchbox movie adaptation, continuing the trend of toy film adaptations following his Barbie cameo.

The 'Not Wheels' car by Mattel and MSCHF celebrates nostalgic imperfection, offering a quirky alternative to traditional toy models.

Mattel revives its partnership with Ferrari, introducing a new line of Hot Wheels die-cast cars and collectibles, set to roll out this spring.

Mattel introduces the first blind Barbie Fashionista doll, focusing on inclusive design for representation and positive play experience for children with vision loss.

Mattel factories face serious accusations of bullying, harassment, and unsafe conditions for workers producing Barbie and other popular toys.

Barbie released a doll in partnership with the American Foundation for the Blind, featuring accessories for visually impaired children.

Representation matters: Mattel introduced a blind Barbie doll in collaboration with sight loss charities for a more inclusive toy collection.

Mattel is transforming from a toy manufacturer into an entertainment powerhouse by developing franchises and leveraging successful IP, starting with Barbie.

Barbie's world enhanced by Adobe Firefly generative AI software for packaging design.

Mattel mistakenly printed a link to a porn site on 'Wicked' doll packaging, prompting an apology and advice for consumers to discard the packaging.

Mattel has issued an apology for a misprint on Wicked dolls packaging which incorrectly led to an adult website instead of the intended URL.

Mattel made a significant error by linking its 'Wicked' dolls to a pornographic website instead of the film's promotional page.

Mattel apologizes for misprinted doll packaging that accidentally directed consumers to a pornographic website instead of the official Wicked movie site.

Mattel regrets a packaging error linking Wicked dolls to a pornographic site and is taking immediate action to address the issue.

Mattel mistakenly listed a porn website on the packaging for its Wicked dolls instead of a film promotion URL, causing public outrage.

Mattel faces backlash after mistakenly listing a porn site URL instead of the official movie site on packaging for its Wicked dolls.

Mattel apologized for a copyediting error that directed consumers to a porn site instead of the movie's official website on their Wicked dolls.

Mattel pledges to make 80% of global games colorblind accessible by 2024, increasing to 90% by 2025.

Mattel is launching three new Free, Ad-Supported Streaming (FAST) channels in collaboration with Samsung TV Plus for round-the-clock entertainment featuring well-known toy brands.