Mattel has announced a live-action Hot Wheels movie directed by Jon M. Chu, known for films like Crazy Rich Asians and In the Heights. The project, first announced over three years ago, will be produced by J.J. Abrams' Bad Robot. Details are sparse, but the film is described as a "high-octane action film" featuring sleek vehicles. The Barbie film's massive success has prompted Mattel to pursue additional film projects based on popular toy lines, including Polly Pocket, Masters of the Universe, and more.
"Jon's ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life. His films are visual spectacles—true eye candy—but what sets them apart is how he weaves unforgettable narratives within those stunning frames."
The film was first announced over three years ago with J.J. Abrams' Bad Robot also producing, but there are still no plot details aside from it being a 'high-octane action film' that will feature 'some of the world's hottest and sleekest vehicles.'
Following the success of Barbie, Mattel announced several other film projects based on its most popular toy lines, in addition to Hot Wheels. These include movies based on Polly Pocket, the Masters of the Universe, the Magic 8 Ball, the card game Uno, Rock 'Em Sock 'Em Robots, and the American Girl Doll.
With Apple's F1 having taken in over $290 million at the box office in just 10 days, there's potentially a renewed interest from audiences for movies featuring fast cars - or at least full-sized ones.
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