"American Girl was acquired by Mattel for $700 million and drifted steadily away from what made it special. The historical characters were retired, replaced by contemporary dolls reflecting girls' lives today."
"This week, in a 40th anniversary collection, American Girl announced it is bringing back eight of its most beloved 'Historical Characters,' whose stories were set between 1764 and 1943."
"The dolls are bundled with their original outfits, accessories, and books, in packaging modeled on the original 1986 design. They're now available for pre-order and will ship in May."
American Girl, founded in 1990, initially focused on educational stories about historical characters through dolls. Over time, it shifted to contemporary dolls, losing its unique appeal. Recently, the brand announced a 40th anniversary collection, bringing back eight beloved historical characters from the 1980s and 1990s. This collection includes characters like Addy Walker and Kaya, complete with original outfits and packaging. The initiative aims to reconnect with original fans and honor the impactful stories that shaped the brand's identity.
Read at Fast Company
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