American Girl was acquired by Mattel for $700 million and drifted steadily away from what made it special. The historical characters were retired, replaced by contemporary dolls reflecting girls' lives today.
For those unfamiliar with the beloved heroine, Samantha is one of the first three historical characters introduced by American Girl in 1986. Samantha, Swedish immigrant Kirsten and WWII homefront heroine Molly demonstrated courage, compassion and resilience. Along with an 18-inch doll, each 9-year-old character was featured in a series of easy chapter books; kids could follow each fictional story as well as the historical context surrounding it.