Mattel has partnered with OpenAI to explore incorporating artificial intelligence in both the design and functionality of toys. Although details remain sparse, potential applications include creating digital assistants resembling Mattel characters and enhancing interactivity in games. While the initiative promises to redefine play, there are significant concerns about the mental health implications for children, especially given studies indicating the risks associated with AI interactions for those under 18. The collaboration highlights the balance between innovation and safeguarding the well-being of young users.
It’s especially risky for children. Earlier this year, researchers at the Stanford School of Medicine's Brainstorm Lab for Mental Health Innovation released an AI risk assessment warning about teens interacting with AI companions.
We plan to announce something towards the tail end of this year, and it's really across the spectrum of physical products and some experiences. Leveraging this incredible technology is going to allow us to really reimagine the future of play.
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