"Most licensed UNO decks are basically souvenirs; you play the same game you always have, only this time with movie stills or cartoon faces staring back at you. UNO Elite Formula 1 is aiming for something more ambitious. Mattel is taking the basic UNO framework and wrapping it in a light collectible shell, with Elite Action cards that feature F1 drivers, cars, team principals, circuits, and helmets, and then selling those cards in starter packs and boosters like a stripped down trading card game."
"That shift changes what an "UNO edition" even is. Instead of a one and done deck, you get a product you can tune, expand, and personalize around your favorite teams and drivers. It is still approachable enough to throw on the table at a family gathering, but there is a clear nudge toward collecting, tinkering, and even house ruling your way into race weekend formats and team championships."
UNO Elite Formula 1 overlays Formula 1 imagery and personalities onto classic UNO gameplay through collectible Elite Action cards and booster distribution. Elite Action cards depict drivers, cars, team principals, circuits, and helmets. Starter packs and booster sets distribute random Elite Action cards from a pool of over 100 unique cards. The Core Edition Starter Pack includes a 112-card UNO deck and four starter boosters. The design preserves standard UNO rules while enabling personalization, collecting, and house rules that encourage race weekend formats and team championship play. The product balances approachability for casual family play with deeper fan-oriented collecting.
Read at Yanko Design - Modern Industrial Design News
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