"Whenever I visit museums, I always enjoy looking at the artworks, of course. But sometimes, I wish I could bring home a replica or even just a postcard or sticker to commemorate it and have a piece of it with me. Not all of them have something accessible like that, though. This new collaboration between the Museum of Modern Art (MoMA) and Mattel is bringing high art and popular culture together so that people can appreciate art more through playing and collecting."
"This collaboration isn't just a one-time thing, as it is a multi-year partnership between the global toy giant and one of the leading cultural institutions. The goal is not just to have something for collectors but also to bring modern and contemporary art to new audiences by creating interactive and accessible experiences. People will be able to view high art not just through the lenses of museums but actually interact with it and even take it home with them."
MoMA and Mattel formed a multi-year partnership to produce collectible toys and playsets inspired by modern and contemporary artworks. The collaboration aims to make high art accessible to new audiences through interactive, collectible experiences that can be taken home. The first capsule collection launches in November 2025 and includes seven pieces drawn from MoMA's permanent collection. Products will be sold at MoMA Design Stores in New York and Japan and online via MoMA and Mattel. The centerpiece is a Barbie modeled on Vincent van Gogh's Starry Night, and Little People Collector sets depict Salvador Dalí and Claude Monet.
Read at Yanko Design - Modern Industrial Design News
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