Averaging a 7% jump in the US and 5% in the UK, heavyweights Rolex, Audemars Piguet, and Tudor have ushered in price increases, according to . In an era marked by shifting economic landscapes, these price adjustments reflect the ripple effects of a variety of factors: the recently imposed 15% tariff on Swiss watch imports to the US, a weaker US dollar, skyrocketing gold prices which reached a record high in December 2025, and persistent global inflation.
2025 has painted a daunting picture for the luxury watch industry. Swiss export growth is flat (-0.1% in H1 2025), raw material prices are soaring to record levels, and Swiss import tariffs from the US are threatening anticipated growth. At the same time, 36% of luxury watch consumers are concerned about the cost of living and inflation, meaning a high-spending audience may well be deterred by rising prices, while aspirational customers could be shut out of the market entirely.
After selling two of his vineyards to help finance his passion project "Megalopolis," director Francis Ford Coppola is auctioning off some of his personal possessions to make ends meet. The legendary filmmaker behind "The Godfather" movies and "Apocalypse Now" took a major gamble when he invested over $100 million of his own money to self-finance his latest movie, "Megalopolis." But with the movie only generating just over $14 million worldwide since it opened in theaters last September, he's looking for cash to recoup his losses.
Courtesy of Panerai Adding to your watch collection can be fulfilling, but achieving actual nirvana is not necessarily what you expect when you buy an expensive new timepiece. This year, however, Panerai brought a handful of fans a little closer. The Italian brand has bundled experiences with (very) limited edition watches for a while now, taking devotees to train with Navy SEALs or sail with the Luna Rossa racing team.
It's part of who we are, says Edouard Meylan, CEO of H. Moser & Cie., the Swiss watchmaker beloved by fans for its elegant designs and unrivaled quality. And it's that philosophy that steered it into its next movea partnership with Formula 1 team Alpine Motorsports. As fashion and Formula 1 collaborations become ever more popular, H. Moser is doing its own thing by skipping the loud, oversized logos and sticking to its signature subtle style
On the evening of February 7 this year, Buisson, 56, travelled to Bluewater shopping centre in Dartford in a Mercedes GLA using cloned number plates with a criminal associate, Kent Police said. Just after 7pm, Buisson, wearing a facemask, used a telescopic ladder to access the roof and broke into the building by cutting a hole in the ceiling of the shopping centre, the Crown Prosecution Service (CPS) said.
Breitling has officially entered the record books as the first luxury watch brand to sign a global partnership with the National Football League. This multi-year agreement designates Breitling as the official timepiece partner of the NFL, marking a major cultural milestone. The collaboration is not only a first for the league but also a moment that brings together two institutions built on precision, performance, and passion.
The Mission to Earthphase Moonshine Gold is landing during the full moon on August 9, 2025, featuring navy bioceramic and actual precious metal accents.
Parmigiani Fleurier just nailed the balance with the Tonda PF Sport Chronograph in Sandstone, and did so with a level of confidence that doesn't need to shout.
The Defy Skyline Skeleton White Surfer Ceramic is a limited-edition watch crafted from white ceramic, combining modern luxury with cutting-edge watchmaking technology.
The Ressence Type 9 S75 is a limited-edition watch that beautifully blends innovative design with a tribute to the culture of the UAE, utilizing actual sand from each Emirate.
