Mathieu van der Poel leads Tadej Pogačar in the Tour de France overall standings. Both riders are wearing Richard Mille RM 67-02 watches, which cost £260,000 each. Richard Mille sponsors the UAE Team Emirates-XRG and key riders such as Pogačar and Van der Poel. This sponsorship involves riders wearing the watches without purchasing them, as they are compensated for showcasing the luxury brand. The cycling world also features other riders in Richard Mille timepieces, highlighting the brand's extensive involvement in the sport.
Van der Poel and Pogačar lead the Tour de France while wearing luxury Richard Mille RM 67-02 watches, each costing over £260,000.
Richard Mille's support extends to the entire UAE Team Emirates-XRG, showcasing its sponsorship and marketing presence within professional cycling.
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