Shai Gilgeous-Alexander on the 'Mythical' Allure of the Audermars Piguet Royal Oak

"I've always believed the little things matter on the court; it's the details that make the difference in the game. Off the court, it's really the same thing; how I carry myself, the way I show up, even the small choices other people might not notice. It's about being consistent and intentional in everything I do."

"Watches are a great way to express who you are without saying a word. It's not just about like telling time. It's about style, history, craftsmanship. It's something that feels intensely personal, something that speaks to your own taste, your own developing story."

"In today's world, everything is so visible, so I try to stay grounded in who I am. I follow my own rhythm, make decisions that feel true to me, and focus on the work and life I want to live rather than like what everyone else thinks it should be."

Shai Gilgeous-Alexander, the 2024-25 NBA MVP and four-time All-Star, applies his philosophy of intentional dedication to both basketball and personal style. He believes small details make significant differences in performance and daily life. As an official friend of Audemars Piguet, Gilgeous-Alexander has developed a focused collection centered on the Royal Oak. He views watches as more than timekeeping devices—they represent style, history, and craftsmanship that express personality without words. Gilgeous-Alexander prioritizes developing authentic personal taste, staying grounded in his identity rather than following external expectations. His watch selections reflect his mood and outfit choices, demonstrating how he integrates intentionality into every aspect of his life.

Read at Esquire