"The largest watch brand in the world by turnover, Rolex needs no introduction. A global luxury juggernaut, its coronet logo is one of the most widely recognized in the world. Despite production of over one million pieces annually, demand for its wares far outstrips supply, with customers routinely waiting months or years for highly desirable models. The health of the secondary market is even more stunning, with brand-new watches trading for multiples of their retail value immediately upon debut."
"For many, a Rolex Submariner, GMT-Master II, or Cosmograph Daytona remains the ideal grail as well as the perfect flexa high-end status symbol robust enough to stand up to a life of hard living (or a few decades of life at the office). The Rolex catalog has always been large, with a range of models and references to suit different tastes and budgets."
Rolex is the world's largest watch brand by turnover and a globally recognized luxury powerhouse whose coronet logo is widely known. Production exceeds one million pieces annually, yet demand consistently outpaces supply, causing customers to wait months or years for sought-after models. The secondary market often prices brand-new watches at multiples of retail upon release. Iconic models such as the Submariner, GMT-Master II, and Cosmograph Daytona serve as both grails and durable status symbols. The catalog spans 15 collections across Professional and Classic lines, with countless references and off-catalog pieces reserved for top clientele, making exhaustive cataloging impractical.
Read at www.esquire.com
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