Luxury watches, especially Rolex models, have proven to be stable investments with low market volatility and significant appreciation over time. A report analyzed 15 years of Rolex sales data and recorded over 50,000 transactions, showing that certain models increased in value, some by over 600%. The pre-owned watch market peaked during the pandemic, boosting luxury goods. Rolex remains resilient despite a market decline, being recognized as a tangible asset that appreciates in value and can be passed down. The report highlighted specific Rolex models with substantial resale value.
The pre-owned watch market peaked between 2020 and 2022 as luxury goods became popular during the pandemic. Rolex, one of the Big Three independent watch brands, has continued to fare relatively well as the pre-owned watch market has fallen from that peak.
Overall, the high-end watch market has the lowest volatility of any asset class, according to a study published in February on Social Science Research Network. Watches have a low correlation with stock market fluctuations and, depending on the model, tend to appreciate in value over time.
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