The Trump administration's implementation of a 39% tariff on Swiss imports could significantly impact luxury watch prices in the United States, particularly affecting brands such as Rolex and Cartier. This increase follows a previous 10% baseline tariff and is set to take effect on August 7, prompting immediate concerns within the watch community. As prices for new Swiss watches potentially soar, watch collectors may lean toward the secondhand market as a more affordable option, transforming consumer behavior in the luxury watch sector.
"The new 39% tariff on Swiss imports to the US would put more pressure on luxury watchmakers. Higher prices on Swiss-made goods may result or inventory may decrease for American buyers."
"Eugene Tutunikov of Swiss Watch Expo described the tariff announcement as 'a complete shock' and predicted its effects would be immediate on the watch community."
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