#journey-orchestration

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Marketing tech
fromMarTech
3 days ago

Adobe introduces AI agents to help B2B marketers navigate long buying cycles | MarTech

Adobe introduced AI agents to accelerate B2B buying journeys by identifying decision-makers, orchestrating targeted campaigns, and reducing friction across multi-stakeholder sales cycles.
Marketing tech
fromMarTech
4 months ago

How to stop wasting money on personalization | MarTech

Personalization investment in martech is crucial for CX and digital transformation strategies.
Effective personalization incurs substantial costs and challenges in measuring its ROI.
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