"We are trying to create an antidote to the mindless scroll," said Adam Rubin, a New York Times best-selling children's author and partner at Art of Play. "In the traditional magic shop, everything has a trick. Here, everything that feels magical, the more you learn about it, the more magical it becomes."
The initiative highlights Louis Vuitton's forward-thinking approach to merging fashion and technology while rewarding its growing digital audience with a one-of-a-kind engagement opportunity.
When you step behind the magic door at CAMP Los Angeles, you're transported into an underwater paradise meticulously designed to capture the essence of Ariel's oceanic home in Disney's The Little Mermaid.
There's nothing like a crisp beer in the summer sun, and that's exactly what you can get your hands on this weekend with Madrí Excepcional's Summer City Tour bringing the soul of Madrid to London, complete with an interactive mural by illustrator Gus Morais and a Spanish fiesta playlist.