Movie theaters are struggling to regain audiences lost during the Covid pandemic, particularly those now inclined to watch movies on streaming services. To entice viewers back, theaters offer premium experiences such as spacious seating and luxurious food. The challenge remains with younger viewers, who are reluctant to disconnect from their cell phones. In response, technology companies are creating solutions to merge cinema with mobile use, exemplified by Meta's Movie Mate chatbot that allows viewers to interact with film characters via their devices during screenings, as seen during M3GAN 2.0 at an AMC theater.
During a screening of the film M3GAN 2.0, attendees at an AMC theater in Los Angeles were encouraged to use their cell phones to participate in an interactive experiment.
Movie theaters are still failing to win back the viewers they lost during the Covid pandemic, especially those who now prefer streaming platforms.
Younger generations aren't going to the movies anymore because they have to stop using their most precious appendage: their cell phones.
Meta CEO Mark Zuckerberg believes he has discovered a way to combine cinema with mobile device interaction through the Movie Mate chatbot.
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