Pettigrew approached Cunningham with a hockey card of Jacy Sheldon, one of her rivals, and asked her to sign it under the phrase "Property of:". He was nervous but knew Cunningham had a good sense of humor.
Sesh's CEO, Iñigo-Hubertus Bunzl Pelayo, emphasized the importance of superfans, stating, "Even with a hundred superfans, you're going to be able to make a living instead of needing to do extra jobs for you to be able to pay for your instruments or your music career."