The article discusses how audio startups are transforming the music landscape by helping artists monetize their work and connect with fans. With advancements from social apps like TikTok to listening platforms like Hangout, the changes enable artists to leverage their superfans for financial stability. Generative AI tools like Suno are emerging, contributing to this evolution while simultaneously creating debates around artist compensation. Notable companies are also developing internal support tools to assist artists, indicating a comprehensive approach to building sustainable music careers in today's environment.
Sesh's CEO, Iñigo-Hubertus Bunzl Pelayo, emphasized the importance of superfans, stating, "Even with a hundred superfans, you're going to be able to make a living instead of needing to do extra jobs for you to be able to pay for your instruments or your music career."
The rise of audio startups highlights innovative ways artists can connect with fans, facilitated by platforms like TikTok and apps that build unique experiences around music.
Generative AI tools like Suno have led to an explosion of new music, alongside raising critical questions about the impact on artist compensation and the industry as a whole.
Platforms like Hangout encourage community by allowing music fans to stream songs together, illustrating a shift in how listeners engage with artists in a digital environment.
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