
"I feel like a lot of people like to copy whatever works and stay away from whatever doesn't, so I feel like there's not a lot of groups that are willing to take risks, and I don't even think it's the group's fault."
"I think it's the artistry and it's the music and concepts and the visuals and choreography... So I think the more involved and the more freedom we have to make the decisions that we want to is what will make each group stand out in their own ways."
"and I think our group and our company are really trying to make that happen for us, so I'm thankful. Obviously, I still think we have a long way to go. I think that's the direction we need to take."
K-pop faces saturation, with many acts copying successful formulas and avoiding risks rather than pursuing artistic experimentation. Artistry encompasses music, concepts, visuals, and choreography, and greater involvement and creative freedom enable groups to stand out. Artists who prioritize creativity should lead creative direction and control, and efforts are underway within the group and company to increase that control despite continued progress needed. The group debuted in October 2020 during the pandemic, relying on audience-less music shows and an inventive introductory movie. Live fan interaction is prioritized, including performing within crowds at events such as the Academy Museum's K-Culture night, and recent activity signals an upward trajectory.
Read at Los Angeles Times
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