fromThe Drum
3 days agoUS political ad spend shows no signs of slowing down - here's what that signals for OOH
2024 is shaping up to be the biggest global election year yet. While the international spotlight is on the US presidential election race, more than 60 countries will have held regional, legislative, and presidential elections by the end of the year, according to Politico. For constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile devices, the internet, direct mail, billboards, and more.
