I designed this bag in the same way I designed everything else, so largely based on right angles, but perhaps a little more emotionally, more personally. Designing a handbag is undoubtedly different to designing a Braun stereo system, but I applied the same principles. It had to be functional, visually durable, and very aesthetic. Less, but better.
ROOM FOR DREAMS becomes a living manifesto for utopian optimism, creative courage, and the power of imagination through a multilayered approach where large scale installations, cinematic storytelling, live conversations, and ritual-driven encounters converge.
What truly elevates an award‑winning campaign or product launch for me is the seamless integration of consumer‑centric insight, bold and thoughtful creative, and clearly defined objectives that drive long‑term brand equity - whether that's through converting at the most critical moments or bringing new shoppers into the category.
To really work in the high end of the industry, formal schooling is an absolute necessity. It isn't just about whether you can say, oh, that floral looks good with that stripe. Rather, it's about mastering foundational design principals and developing fluency with the rendering and software tools required of day-to-day work. It's about designing to satisfy a question.
According to the jury chaired by Smiljan Radić, the finalist projects are exemplary contributions to the future of European architecture, demonstrating how the discipline can respond simultaneously to specific local conditions and broader social, cultural, and environmental challenges. The selected works range from interventions in former industrial sites, small villages, and peripheral urban areas to carefully calibrated projects within larger cities.
The International Union of Architects (UIA), in partnership with UN-Habitat, has released the Stage 1 results of the third cycle of the UIA 2030 Award, identifying the projects selected as Regional Finalists. The shortlisted entries were drawn from submissions across the UIA's five global regions and will advance to the second stage of evaluation. Established in alignment with the UN 2030 Agenda for Sustainable Development, the award framework positions the built environment within broader discussions on sustainable urban development and global policy objectives.