BRP Design & Innovation Team has been awarded the Red Dot Award: Design Team of the Year 2025, a recognition of outstanding innovation, creativity, and design quality. The award has a history of honoring legendary design teams since 1988. The accolade emphasizes the contributions of collaborative design efforts and dedication to sustainability. Denys Lapointe, Chief Design Officer at BRP, expressed pride in following his father's legacy in design, which inspired a family tradition with his son also pursuing a career in design.
"This honorary title recognises a company's overall design achievements and highlights the collaborative efforts of the design team. Awarded teams showcase a deep commitment to innovation, user-focused design, and sustainability principles."
"My father is, or was, a designer. So I followed in his footsteps. My father took me to my first F1 car race when I was two years old in Canada."
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