"Yanko Design's podcast, Design Mindset, continues to bring compelling conversations with design leaders who are shaping the future of the industry. Powered by KeyShot, the show premieres weekly, offering listeners deep dives into the minds of innovators, strategists, and visionaries. Episode 15 tackles one of the most critical shifts happening in design today: how sustainability has moved from a nice-to-have checkbox to a core measure of design excellence itself."
"This week's guest is Lisa Gralnek, a brand builder with 25 years of experience who currently serves as U.S. Managing Director and Global Head of Sustainability and Impact for iF Design, a respected member of the international design community since 1953 and host of the prestigious iF Design Award. Lisa's journey spans work with giants like Adidas and the Boston Consulting Group, giving her a unique vantage point on how sustainability has evolved from corporate afterthought to design imperative."
"When asked about the decision to make sustainability one-fifth of the iF Design evaluation framework, Lisa shared her pride in the initiative. iF Design has been operating since 1954 and now spans nine disciplines across 93 categories, from product and packaging to branding communications, UX, UI, service systems, architecture, and interior architecture. The shift was deliberate and structural: iF Design moved from a general "impact" criterion to explicitly isolating environmental and social sustainability as 20% of the score."
Yanko Design's podcast Design Mindset premieres weekly, powered by KeyShot, and features Episode 15 on sustainability in design. Lisa Gralnek serves as U.S. Managing Director and Global Head of Sustainability and Impact for iF Design, bringing 25 years of brand and consulting experience including Adidas and BCG. iF Design updated its evaluation framework to allocate 20% of the score specifically to environmental and social sustainability, shifting from a general "impact" criterion. Commercial impact was repositioned into differentiation among five criteria, enabling clearer assessment of environmental and social ramifications. iF Design spans nine disciplines across 93 categories and aims to redefine standards of good design.
Read at Yanko Design - Modern Industrial Design News
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