#cpm-rates

#cpm-rates

Political advertising is overshadowing brand messaging during the holiday season.

CPMs have risen significantly in swing states due to political competition.

Brands are reallocating budgets towards non-swing states with lower advertising costs.

Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast advertising rates for December 2023 have been announced, with the average CPM rate for a 60-second ad spot being $22.91.

Despite challenging market conditions, the podcast advertising ecosystem remains resilient with only a 6% decrease in average CPM rate compared to 2022.

The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.