#cpm-rates

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US news
fromDigiday
3 weeks ago

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

The upfront advertising market is still ongoing, with spending ultimately higher than anticipated despite initial concerns.
Television
fromDigiday
1 month ago

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

CTV ad impressions are perceived as overpriced by ad buyers.
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