fromDigiday3 days agoUS newsMedia Buying Briefing: The upfront is still not done - why and who's benefiting from it
fromDigiday4 months agoMedia industryPublishers grapple with Q1 ad revenue challenges in a "buyer's market"
fromDigiday3 days agoUS newsMedia Buying Briefing: The upfront is still not done - why and who's benefiting from it
fromDigiday4 months agoMedia industryPublishers grapple with Q1 ad revenue challenges in a "buyer's market"
TelevisionfromDigiday1 week agoFuture of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech feesCTV ad impressions are perceived as overpriced by ad buyers.
Marketing techfromDigiday5 months agoStreaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
fromRAIN News10 months agoCost of podcast advertising drops to three-year low (Libsyn Ads)Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
