Streaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
Publishers grapple with Q1 ad revenue challenges in a "buyer's market"Publishers are facing a challenging quarter with decreased traffic and cautious advertiser spending.
Political ad spending shifts regional CTV costs for brands | MarTechPolitical advertising is overshadowing brand messaging during the holiday season.CPMs have risen significantly in swing states due to political competition.Brands are reallocating budgets towards non-swing states with lower advertising costs.
Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchangerPerplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
Streaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
Publishers grapple with Q1 ad revenue challenges in a "buyer's market"Publishers are facing a challenging quarter with decreased traffic and cautious advertiser spending.
Political ad spending shifts regional CTV costs for brands | MarTechPolitical advertising is overshadowing brand messaging during the holiday season.CPMs have risen significantly in swing states due to political competition.Brands are reallocating budgets towards non-swing states with lower advertising costs.
Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchangerPerplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
Cost of podcast advertising drops to three-year low (Libsyn Ads)Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
Podcast ad rate stability continues; small and big campaigns remain bargains. (Libsyn Ads)The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.
Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.
Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN NewsThe average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
Cost of podcast advertising drops to three-year low (Libsyn Ads)Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
Podcast ad rate stability continues; small and big campaigns remain bargains. (Libsyn Ads)The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.
Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.
Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN NewsThe average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.