#upfront-market
#upfront-market

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US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

Media industry

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

Media industry

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

more#advertising

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.

Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.

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