#upfront-market

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Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

Advanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.

Inside YouTube's 2024 upfront pitch to advertisers

YouTube aims to increase scarcity and attract advertisers in the upfront market by refining pitches and enhancing offerings.
#tv-advertising

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness.

Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this year

TV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness.

Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this year

TV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
moretv-advertising

National Cinemedia to offer guarantees on business outcomes this upfront

NCM offers guarantees on business outcomes for advertisers committing upfront dollars
NCM expands its ad inventory to programmatic SSPs for better audience targeting and premium video reach
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