#upfront-market

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Television
fromVariety
9 months ago

TelevisaUnivsion Sees Flat Upfront Volume, Despite Surge in Digital Ads

TelevisaUnivision secured $1.82 billion in U.S. advertising for 2024, reflecting consistent overall volume despite market uncertainties.
US news
fromDigiday
9 months ago

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

The upfront advertising market is still ongoing, with spending ultimately higher than anticipated despite initial concerns.
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