Future of TV Briefing: One area where the upfront measurement currency conversation is advancingAdvanced audiences are becoming more important in upfront deals, creating opportunities for alternative measurement providers like VideoAmp.
Inside YouTube's 2024 upfront pitch to advertisersYouTube aims to increase scarcity and attract advertisers in the upfront market by refining pitches and enhancing offerings.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness.
National Cinemedia to offer guarantees on business outcomes this upfrontNCM offers guarantees on business outcomes for advertisers committing upfront dollarsNCM expands its ad inventory to programmatic SSPs for better audience targeting and premium video reach