Media industryfromDigiday2 days agoFuture of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this yearAmazon and Netflix's flexible cancellation policies may reshape upfront advertising strategies this year.
Media industryfromDigiday2 weeks agoWhat's in and out in this year's TV and streaming ad upfront marketThe 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.