TelevisaUnivision successfully secured $1.82 billion in U.S. advertising for 2024, marking a 2% increase from the previous year. This achievement is especially notable in a market impacted by uncertainties and advertiser concerns over economic factors. The company's upfront sales performance remained consistent with 2024 goals despite competitive pressures from other networks such as NBCUniversal and Fox Corp. The recent appointment of a new ad-sales chief did not deter clients, with reports indicating new client acquisitions during the upfront season, emphasizing the company’s modernization efforts across various media platforms.
TelevisaUnivision secured $1.82 billion in U.S. advertising for 2024, representing a 2% increase from 2023, maintaining strong overall volume in an uncertain advertising market.
Despite market uncertainties, TelevisaUnivision's new ad sales chief noted that the upfront process attracted new clients, showcasing modernized content and capabilities.
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