#contextual-marketing
#contextual-marketing
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#advertising #gaming #gen-z #ai #video-content #brand-engagement #press-releases #content-authenticity
fromThe Drum
2 months agoPress releases are the selfie of the marketing world
Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
fromDigiday
3 months agoWhy context is the differentiator that turns reactive automation into predictive intelligence
A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing wasn't.AI-driven marketing has the potential to close that gap - but only if it understands context. Personalization built solely on identity or past behavior can reveal who someone is, but not when or why they're ready to act.As AI takes center stage in marketing strategy, context is emerging as the differentiator that turns reactive automation into predictive intelligence.
Marketing tech
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