fromThe Drum1 month agoAdvertising's biggest flaw is interrupting content. Gaming has a fixSixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.E-Commerce
E-CommercefromThe Drum1 month agoAdvertising's biggest flaw is interrupting content; gaming's found a fixGamers reject ads disrupting gameplay, forcing the industry to innovate advertising strategies focused on context rather than traditional interruptions.
Privacy technologiesfromThe Drum2 months agoContextual digital marketing delivers great results - without cookiesContextual marketing is a key strategy as privacy concerns grow and traditional targeting methods decline.