""Contextual advertising is an increasingly important lever for performance and monetisation in premium video. Yet, barriers from tech complexity to manual setup to scaling challenges have slowed its adoption," said Larry Allen, vice president of global strategy addressable, data, and measurement, FreeWheel."
""Context Engine solves these challenges, providing smarter ad alignment and stronger brand safety to drive higher engagement for advertisers, and enabling publishers to activate premium contextual signals in weeks versus months.""
""Context Engine, which is integrated into FreeWheel Streaming Hub and powered by Comcast Technology Solutions' VideoAI, combines computer vision, machine learning, and generative AI to analyse millions of hours of premium video content and assign contextual segments and keywords from closed captions, program metadata, and visual signals.""
FreeWheel introduced Context Engine, an AI feature in its Streaming Hub that enhances ad alignment with premium video content. This tool allows advertisers to connect ads to relevant content based on attributes like emotion and location, increasing brand recall by up to 40%. Publishers can monetize their entire catalogues more effectively. Despite its advantages, the adoption of contextual tools has been slow due to technical complexities and scaling challenges. Context Engine aims to simplify this process, enabling quicker activation of contextual signals.
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