3 DAM considerations before adopting genAI | MarTech
Generative AI offers a new way to create marketing assets quickly and efficiently.
Using existing assets from digital asset management (DAM) can prevent AI-generated assets from sounding robotic and too similar to competitors. [ more ]
How Beauty Brands Use Influencer Software to Lift Customer Retention
Beauty brands face challenges in aligning influencers with customer retention, earning enough content for testing, and targeting specific types of beauty creators for niche product launches.
Many beauty brands choose influencer platforms out of panic, but most platforms do not support an always-on, retention-focused strategy. [ more ]
Harnessing the Power of Google Bard for Business Marketing
Google Bard for Business Marketing is a transformative asset for businesses aiming to redefine their marketing strategies.
Bard can generate diverse and creative text formats, making it a versatile tool for producing high-quality content that resonates with target audiences.
Bard's expertise in language and communication can be leveraged to craft compelling marketing copy. [ more ]
OpenAI model behavior guidance contemplates NSFW AI
OpenAI's Model Spec guidelines provide direction on content appropriateness but indicate potential future support for generating NSFW content in certain contexts. [ more ]
Let AI write, schedule and post on social for you with this pro marketing tool
Unum is an AI social media management tool for posting across multiple platforms, collaborating with team members, and generating captions and hashtags.
Unum Pro can be purchased for a one-time fee of $49.99, eliminating the need for monthly payments. [ more ]
How Generative AI is Fueling Fake News and Online Fraud | Entrepreneur
AI-generated content can contribute to the spread of misinformation and have damaging consequences for individuals, businesses, and stock markets.
Fraudsters are increasingly using AI to create large volumes of realistic content for illegal activities, including the creation of fake news websites. [ more ]